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Derbyshire’s new look a cross between tradition and ambition

Cricket DerbyshireDerbyshire’s new interpretation of the traditional rose and crown crest has been revealed today; a combination of embracing the Club’s rich heritage dating back to 1870 - and looking forward to the future.

The new logo, designed along with the 'Proud to be Derbyshire' branding in partnership with Derby-based marketing agency Origination, features each of the Club’s original colours: light blue, chocolate brown and amber, together with the now traditional dark blue cricketing colour.

The embracing of the traditional colours – and the Proud to be Derbyshire campaign – was inspired by the comments of Walter Boden at the very launch of the Club way back in 1870.

"I propose that a cricket club be formed representing the whole strength of the county, to be called The Derbyshire County Cricket Club." Walter Boden, 4th November 1870.

They were also the same colours used for the original kit worn by Derby County Football Club’s forefathers when the cricket club first formed a football team in 1884.

The Cricket Derbyshire element, meanwhile, has been adopted by the County Club and the Cricket Board to reflect a unified determination to support cricket all the way from playground to the test arena.

Chief Executive Simon Storey said: “The new logo strengthens our brand with a powerful combination of tradition and ambition. It will sit alongside our soon-to-be-launched Proud to be Derbyshire campaign perfectly.”

“It also brings together the whole cricketing community of the county under one umbrella. As we look to increase participation in both playing and watching cricket in Derbyshire, we are sending a strong signal that the Board’s recreational focus and the Club’s professional ambitions are closely aligned.”

Head of Development Howard Dytham added: "The new Cricket Derbyshire logo and branding helps to signify the ever developing relationship between the Cricket Board and the County Cricket Club. We are fully engaged to bring the whole of cricket together in Derbyshire and that can only be a good thing for everyone involved in the game."

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