Derbyshire Falcons’ Yorkshire Bank 40 shirt sponsor GardenBenches.com has landed a celebrity customer as a direct result of their branding at the County Ground.
The online outdoor furniture giant has secured a sale to Ed Cowan after the Australia Test batsman took an interest in one of their advertising boards whilst playing for Nottinghamshire in the LV= County Championship match, at Derby, back in April.
Cowan took down the contact details and has since placed an order to be delivered to Australia. He had been in the market for garden furniture for his house back Down Under for some time.
GardenBenches.com owner Ed Sloane said: “While Ed Cowan was fielding in the match at Derby, he noticed our advertising board.
“Having looked all over Australia for Teak Garden benches, he gave me a call last week. We spoke on the phone for 20 minutes and agreed to ship two of our exclusive Flat Arm Teak Benches to his home in Tasmania.
“We’re delighted that our shirt sponsorship in the Yorkshire Bank 40 format - and the overall commercial package which includes branding at the ground - is already delivering results.
“Obviously we weren’t expecting too many of the visiting players to be buying from us. But Ed has been fantastic and it’s great to have a high profile player like him show an interest in our business.”
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