Chief Executive Simon Storey says the ground-breaking partnership with Aspire Achieve Advance Ltd (3aaa) will help Derbyshire compete for on-the-field honours.
Derbyshire and 3aaa have agreed a three-year partnership which will see 3aaa become the Club's first ever stadium naming rights partner.
The six-figure deal is the largest commercial partnership in the history of the Club and will see the ground renamed as the 3aaa County Ground as well as 3aaa becoming Derbyshire's NatWest T20 Blast shirt sponsor.
Storey says it is a fantastic deal for both parties which will allow Derbyshire to continue their improved investment on-the-field.
“The progress we have been making on and off-the-field over the last two years has been there for all to see and this is the next stage,” he said.
“This is all about our five-year plan to provide sustainable first-class cricket in the first division. It’s a sense of reinforcing the progress we are already making.
Derbyshire CCC and 3aaa (Aspire Achieve Advance Ltd) have agreed a three-year partnership which will see 3aaa, one of the UK’s leading national training providers for Apprenticeships, become the Club's first ever stadium naming rights partner.
The six-figure deal is the largest commercial partnership in the history of the Club. It will see the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire's NatWest T20 Blast shirt sponsor.
Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire's off-field commercial and administration team.
Derbyshire CCC Chief Executive Simon Storey said: "We are absolutely delighted to be entering this innovative partnership with 3aaa.
"Our partnership with 3aaa will give their business nationwide exposure, supporting their continued growth as one of the country's leading apprenticeship providers.
Immediately after each home game of Royal London One-Day Cup and NatWest T20 Blast cricket, the players will sign autographs in the Autograph Zone adjacent to the Lund Pavilion.
A specific autograph area, situated near to the Lund Pavilion, will be designated – meanwhile – at all home LV= County Championship matches.
As well as being able to obtain autographs, supporters can gain access on the outfield during intervals and after the close of play at all home Royal London One-Day Cup and LV= County Championship fixtures this summer.
Graeme Welch says he has seen enough during Derbyshire’s pre-season tour of Abu Dhabi to make him excited about the Club’s prospects for the new campaign.
Derbyshire enjoyed a successful tour of the United Arab Emirates which saw comfortable one-day victories over Worcestershire and a narrow defeat to international outfit New Zealand.
The squad have now returned to Derby for the final stages of their preparation for the 2014 season and Elite Performance Director Welch says his players will be raring to go.
"I learned a lot about the players," Welch said on the squad’s return from Abu Dhabi. "We as a management team learned a lot about them. We discussed individuals a lot and they all just seem hungry and ready to go.
"The way the players batted, bowled and fielded in Abu Dhabi, you can see they want the season to come now.
"The Twenty20 against New Zealand and the two-dayer against Worcestershire took it out of them a bit but that's to be expected. The New Zealand game was high intensity and in the two-dayer you are spending 90 overs in the field but you've got to get used to that and we will.
ECB coaching boss Gordon Lord says under the new Elite Cricket Performance structure, Derbyshire can produce future England players.
The governing bodys Head of Elite Coach Development, who spearheaded a similar elite coaching model for the national team, believes the structure will also bring improved performances for Derbyshire on the field.
"I think there is a very real possibility that Derbyshire can produce future England players with the structure in place," Lord said.
"I think the system which has been put in place at Derbyshire is one that really suits the county.
"Coaching moving forward has been increasingly aware of the importance of getting very highly qualified and skilled coaches working at all stages of the player pathway.
Ben Slater and Paul Borrington both hit half-centuries as Derbyshire drew with Worcestershire in their final fixture in Abu Dhabi.
Slater (pictured) and Borrington shared a 58-run stand before both retired after reaching 50 on the final day of the two-day friendly against their LV= County Championship Division Two counterparts.
A number of batsman gained valuable time in the middle, with Jonathan Clare (35 not out) and Richard Johnson (15 not out) sharing an unbeaten 41-run stand to end the day with Derbyshire 227-8.
On a windy morning, and with partial sand storms covering the surrounding areas, Derbyshire struggled in the opening session falling to 75-3 at lunch taken after 26 overs.
Stephen Moore, making his first red-ball outing for Derbyshire since signing a two-year deal with the Club in December, started positively but was bowled by Andrew for 10.
Captain Wayne Madsen joined opener Borrington in the middle and together they added 43 in 18 overs to move Derbyshire onto 65-1. Madsen, however, was second man out, trapped lbw by Choudhry for 22.
Borrington and Slater regrouped and produced an unbeaten partnership worth 58 runs in 19 overs after lunch.
Supporters can enjoy a traditional Sunday Roast Dinner while watching top-class cricket at the 3aaa County Ground this summer.
As part of a new-look domestic calendar, Derbyshire will host six LV= County Championship fixtures commencing on a Sunday giving supporters the best chance to watch first-class cricket in 2014.
After enjoying the opening session, supporters can treat themselves to a stunning traditional Sunday roast in the Jackson and Gladwin Suite in the Lund Pavilion - which will be open to all supporters at LV=CC matches this summer.
A delicious Roast Dinner will be on offer for ONLY £8.95 on Sunday at every home four-day fixture.
Derbyshire bowlers endured a long but productive opening day of the two-day friendly against Worcestershire in Abu Dhabi.
On a very good batting track, Worcestershire won the toss and had no hesitation in electing to bat first.
Daryl Mitchell and Matthew Pardoe shared a 106-run opening stand in 37 overs, before Jonathan Clare found the breakthrough shortly after lunch.
Pardoe – who had hit six fours and one six – was clean bowled by Clare for 43 off 101 balls, but Worcestershire continued to tick the scoreboard over moving to tea without further loss.
Tom Kohler-Cadmore played nicely alongside his Captain - striking three sixes and five fours - to move onto 45 at the interval, while Mitchell was still there on 84 – which included nine fours.
Tony Palladino bowled economically throughout the day for Graeme Welch’s side, bowling 10 overs for just 15 runs at the break.
Batsman Stephen Moore says the squad should be very proud after pushing international outfit New Zealand all the way in Abu Dhabi today.
Former Derbyshire man Martin Guptill starred with the bat for the Black Caps, adding 57 off 42 balls, as New Zealand posted 177-5 from their 20 overs.
Graeme Welch’s side made a good start in reply with Wes Durston and Moore both adding 37 runs, but despite a defiant performance fell just 26 runs short.
Moore was pleased with the intensity Derbyshire played at and believes on today’s evidence the squad has the potential to have a good NatWest T20 Blast campaign this summer.
“New Zealand are a very strong Twenty20 side and everyone in that Derbyshire dressing room can be proud today,” he said.
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