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Derbyshire CCC and 3aaa (Aspire Achieve Advance Ltd) have agreed a three-year partnership which will see 3aaa, one of the UK’s leading national training providers for Apprenticeships, become the Club's first ever stadium naming rights partner.
It will see the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire's NatWest T20 Blast shirt sponsor.
Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire's off-field commercial and administration team.
Aspire Achieve Advance Ltd (3aaa) is one of the leading national training providers in England for Apprenticeships, boasting a number of the country’s top further education colleges and employers as their partners.
Established in Derby in 2008, 3aaa has grown rapidly to become a renowned training provider nationwide in a number of business sectors. It now employs nearly 180 full-time staff members.
3aaa works in partnership with a number of leading further education colleges to become an integral part of local industry and to ensure that their reach covers the entire local community.
Many 3aaa training centres are situated within college partner locations, utilising the excellent infrastructure and support facilities to ensure optimum learning quality and experience.
Their emphasis on high-quality, industry-experienced staff ensures that 3aaa are able to deliver market leading apprenticeship programmes, developed with real application into industry at the focus.
For more information about Aspire Achieve Advance Ltd, click here >>
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In association with Cricket Derbyshire’s Social Media Adviser; Dr Zaheer Hussain, Lecturer in Psychology at the University of Derby.
Social Media is a brilliant communication tool for anybody that plays, watches or has in interest in cricket in Derbyshire.
The County Club, for example, boasts over 9,000 Twitter followers and loves to share match updates, results, reaction and discussion with supporters; and the result of every game in the Derbyshire Premier League & Derbyshire County League is posted every weekend during the season.
The interactions we receive are overwhelmingly constructive and positive. Long may they continue and – providing a little common sense is shown – there is no need for anyone to be afraid of posting.
Cricket Derbyshire has developed 6 top tips to help cricket supporters make the most of social media and judge what is and is not appropriate.
Hit social media abuse for 6! Six questions to ask before you post or share
THE SMALL PRINT
We hope you’ll never need to refer to this, but below is our policy for dealing with malicious communications.
Insulting, offensive, obscene, injurious or false content can be dangerous and harmful to people’s wellbeing and reputation as well as bringing Cricket Derbyshire into disrepute.
We will not tolerate any malicious communications, harassment or discrimination through social media.
Do not use social media to make malicious, insulting, offensive, obscene or false statements regarding our players, coaches, officials, staff, volunteers or spectators.
This applies regardless of whether
(i) You are posting yourself or sharing someone else’s post.
(ii) The individual is tagged in the post or not
(iii) The communication is by word, photograph, video or any other form.
(iv) The post is anonymous or not. If we can trace it back to you, we will act.
The Six Top Tips are there to prevent the below!
However, if you are found to have acted improperly on social media regarding a Cricket Derbyshire related matter, or towards any of our players, coaches, officials, staff, volunteers or spectators, you risk any or all of the following:
DEFINITION OF CRICKET DERBYSHIRE
Derbyshire County Cricket Club, Derbyshire County Cricket Board and all aspects of the recreational game within Derbyshire including league competitions.
REPORT A BREACH
PS – Keep your login details secure! You’re responsible for what’s posted from your profile whether you wrote it or not.
We have received a large number of applications / expressions of interest to be one of Cricket Derbyshire’s three official charity partners for 2014.
The applications / expressions of interest have been assessed against the following criteria:
Based on the above criteria the following charities have been selected:
An action plan from now until the end of the year is currently being finalised with each of the chosen charities.
A letter has been sent out to each of the unsuccessful charities thanking them for their application and inviting them to apply again for 2015.
Obviously staff, players, coaches, committee members and vice presidents of Cricket Derbyshire will continue to receive requests to support certain charities and fundraising events during the year.
As a result we need to adopt an official charity and fundraising policy to ensure that a consistent message is communicated by all. The policy will be based on a three tier grading system of Gold, Silver and Bronze and is detailed as follows:
This applies to the official Cricket Derbyshire charity partners only. A plan for the year will be agreed with the senior team of the charity.
Each plan will be based on the following:
This applies to requests for the support of charities or fundraising events from Cricket Derbyshire sponsors / partners both from the public and private sector. Each sponsor / partner must contribute more than £2,000 of value to Cricket Derbyshire.
Each request will be to be judged on the following criteria:
Cricket Derbyshire has the following options to donate based on the above criteria:
This applies to any school, club or charity based in Derbyshire (only) that requests support for a fundraising initiative / event.
Any charity that requests Gold Level support in terms of publicity / endorsement should be invited to apply to be one of Cricket Derbyshire’s official charities for 2014. This can be done by writing to Cricket Derbyshire detailing their request and demonstrating the work of the charity as well as their work in the Derbyshire Community. Letters of application should be sent to the following:
Director of Partnerships
The County Ground
⃰ Please note Cricket Derbyshire refers to both the Club and the Board
⃰ The term partner includes sponsors, advertising partners, affiliated clubs and individuals
The Falconettes are the official Twenty20 dancers for Derbyshire County Cricket Club.
The Falconettes were created in 2010 as the official Twenty20 dancers for Derbyshire County Cricket Club. For the past four seasons they have been entertaining audiences at the County Ground, Derby, Highfield, Leek, and Queen's Park, Chesterfield, and supporting their beloved Derbyshire Falcons.
© 2014 Derbyshire County Cricket Club
The 3aaa County Ground, Grandstand Road, Derby DE21 6AF. Tel: 01332 388 101
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