Chief Executive Simon Storey says, despite relegation, Derbyshire is continuing to build a Club capable of sustainable success in the long-term.
Wayne Madsen’s men claimed three victories in their first season back in the top flight for over a decade, but defeat to Warwickshire last week confirmed the side’s relegation from Division One.
Storey, however, remains upbeat citing the experience the players have gained during a historic LV= County Championship season.
“It was clearly a disappointing end to the season - but this is about a learning experience,” he said.
“When we entered the season we were everyone’s favourites to finish bottom.
“It was clearly a tough ride at the beginning and it took us some time to adjust. But when we look at what we achieved - particularly in the second half of the season - and still being in it with one game to go was fantastic.
“Whilst we take a lot of learning from this season - and clearly there is a sense of disappointment – we also all realise we’re on a journey and that this has always been a three to five year plan.
“We now know what we need to do if we are to be successful at the highest level. And we will work with the players and coaching staff to make sure they learn and improve from this experience.”
Storey believes the success of this summer’s Ashes series and the performances of the Derbyshire squad in 2013 will convince people to return next year, as Derbyshire aims to bounce straight back to LV= County Championship Division One as well as targeting two Limited-Overs quarter-finals.
“Cricket in the UK is enjoying a real popularity boost,” he added.
“We have seen the success of the ECB strategy for really pulling through the Ashes success and there has been increased interest in cricket across the board.
“When we look forward and project revenues into next year, it’s clear that we don’t have that Division One prize.
“But what we do have - when I talk to players, Members and business partners - is an immense sense of pride in the Cricket Club and ambition to put Derbyshire on the map.
“We have now tasted Division One cricket and have developed an appetite for it.”
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