Chairman Chris Grant believes that – with the continued support of members and business partners – Derbyshire can become a sustainable First Division county.
After getting a taste of top-flight cricket last season, Grant wants the Club to build a platform to bring long-term success across all three competitions and make First Division cricket the norm.
He believes that installing a culture of elite performance will bring the best possible chance of achieving those goals; but admits the whole model is reliant on consistently good responses to the Club’s annual membership, ticketing and business-to-business campaigns.
“It certainly feels like there is a real feel-good factor around the Club,” he said. “I think we now need to convey that to people on the outside in terms of membership and business partners.
“We’re very reliant on them. We had a very good year last year commercially with ticket sales very much ahead. But it’s going to be a very exciting campaign this year, back in Division Two, striving for promotion straight from the off.
“So I appeal to all businesses and Members to stay with us and support us for what sets to be an exciting 2014 season.
“The overriding aim of Derbyshire County Cricket Club is to become a sustainable First Division county,” Grant continued.
“That doesn’t mean bobbing up and down the leagues. It means creating a team and a platform that’s capable of sustaining a lengthy period in the top flight, in addition to being able to compete in the two one-day competitions as well.
“I think everyone at the Club, especially the players, enjoyed competing against the best players in the land in Division One last summer. We’re going to miss that and we want to get back there.
“Key to achieving our aims is the formation of this Elite Cricket Performance culture.
“It’s all about raising the bar, raising the standards in everything we do and the concept of Elite Performance was born out of that.”
“The key was to appoint the Elite Cricket Performance Director in Graeme [Welch] and we’re delighted with that choice.
“It was a very rigorous interview process and I think the whole of the Supervisory Board are pleased with the decision we made.
“The appointment of Graeme certainly seems to have gone down very well with both the supporters and indeed the players, who are reacting very well to the new regime.
“The next step is to identify the Elite Performance Coaches. We’ve had over 30 applicants and we are now sifting through the applicants in view of appointing the EPCs to support Graeme by the end of January.”
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