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Derbyshire agree stadium rights deal with 3aaa

The3aaaCountyGroundDerbyshire CCC and 3aaa (Aspire Achieve Advance Ltd) have agreed a three-year partnership which will see 3aaa, one of the UK’s leading national training providers for Apprenticeships, become the Club's first ever stadium naming rights partner.

The six-figure deal is the largest commercial partnership in the history of the Club. It will see the ground renamed as The 3aaa County Ground (pronounced verbally as The 3a County Ground) as well as 3aaa becoming Derbyshire's NatWest T20 Blast shirt sponsor.

Also, as part of the ground-breaking partnership, 3aaa will provide four high quality, industry experienced apprentices to join Derbyshire's off-field commercial and administration team.

Derbyshire CCC Chief Executive Simon Storey said: "We are absolutely delighted to be entering this innovative partnership with 3aaa.

"Our partnership with 3aaa will give their business nationwide exposure, supporting their continued growth as one of the country's leading apprenticeship providers.

"They will also get the opportunity to create network links with over 70 local businesses in our 1870 Business Club, many of whom – no doubt – will be employing 3aaa apprentices in the near future.

"From a Derbyshire CCC point of view, this partnership brings benefits on and off the field.

"For the Club to move forward, we have to increase investment in our playing and coaching budget. Sharing our major sponsorship assets with key business partners like 3aaa will help support the continued development of our on-field team.

"What is particularly unique about our partnership with 3aaa is it will help us develop off-the-field by providing apprenticeship opportunities, in an elite sporting environment, to young people in Derbyshire."

Derbyshire CCC Chairman Chris Grant continued: "We are delighted to be in partnership with 3aaa. The deal announced today is by far the largest commercial partnership financially in the history of the Club and is another step forward for us in narrowing the revenue gap with other counties.

"Everything we've done and continue to do on and off-the-field over the last six months is designed to bring long term success on the pitch and this ground-breaking partnership is the next step in achieving this goal."

Peter Marples, 3aaa Director, added: "We are delighted to embark on this breakthrough partnership with Derbyshire and proud to be supporting our local County Cricket Club.

“As 3aaa continues to expand, we wanted to secure a major sponsorship deal to raise our profile and strengthen our brand awareness. We felt Derbyshire, with their ambitions for success and commitment to elite performance, were the perfect fit.

"As a Derbyshire based business, we are also keen to contribute to businesses at the heart of the local community; this partnership will help achieve that objective."

3aaa (Aspire Achieve Advance Ltd)

3aaa (Aspire Achieve Advance Ltd) is one of the leading national training providers in England for Apprenticeships, boasting a number of the country's top further education colleges and employers as their partners.

Established in Derby in 2008, 3aaa has grown rapidly to become a renowned training provider nationwide in a number of business sectors. It now employs nearly 180 full-time staff members.

3aaa works in partnership with a number of leading further education colleges to become an integral part of local industry and to ensure that their reach covers the entire local community.

Many 3aaa training centres are situated within college partner locations, utilising the excellent infrastructure and support facilities to ensure optimum learning quality and experience.

Their emphasis on high-quality, industry-experienced staff ensures that 3aaa are able to deliver market leading apprenticeship programmes, developed with real application into industry at the focus.

If you a interested in applying for an apprentice position at Derbyshire County Cricket Club or any other apprenticeship programme offered by 3aaa, please contact Matthew Elson on 01332 880 515 or email

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