Chief Executive Simon Storey says the ground-breaking partnership with Aspire Achieve Advance Ltd (3aaa) will help Derbyshire compete for on-the-field honours.
Derbyshire and 3aaa have agreed a three-year partnership which will see 3aaa become the Club's first ever stadium naming rights partner.
The six-figure deal is the largest commercial partnership in the history of the Club and will see the ground renamed as the 3aaa County Ground as well as 3aaa becoming Derbyshire's NatWest T20 Blast shirt sponsor.
Storey says it is a fantastic deal for both parties which will allow Derbyshire to continue their improved investment on-the-field.
“The progress we have been making on and off-the-field over the last two years has been there for all to see and this is the next stage,” he said.
“This is all about our five-year plan to provide sustainable first-class cricket in the first division. It’s a sense of reinforcing the progress we are already making.
“We have been working hard for some time identifying the right partner to work with. When we were introduced to the management team of 3aaa we were delighted that they shared the same vision as us.
“This deal will now go a long way to closing the revenue gap with other first-class counties and ensure we can compete on the field for trophies. That’s the vision we have bought in with 3aaa.
“We will be able to help 3aaa as they drive their business nationwide,” Storey continued. “That’s something which is important for them. As a local business set-up in Derby, it’s also a brilliant way to communicate with the local community.
“One of the most innovative parts of the partnership is that we will be taking apprentices on within our organisation which is a fantastic opportunity for young people in Derbyshire.”
Storey insists the increased revenue flow will allow the Club to continue its investment in the playing and coaching staff.
“We’re interested in aspiring young people through the success on the field,” he added. “An investment of this magnitude will allow us to continue to invest in players and coaching staff and that’s what we need to do to bring sustainable success to Derbyshire.
“It will mean over the next 12 months we will be looking to invest on-the-field. We are still looking at this season in terms of different options.
“We have a fine crop of young players, and we already have Shivnarine Chanderpaul, but we will still be looking if there are any players we can augment for this season.”
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